reprint: Beti Žerovc: When Attitudes Become the Norm


Beti Žerovc
When Attitudes Become the Norm
The Contemporary Curator and Institutional Art

IZA Editions (in English)

When Attitudes Become the Norm, a collection of essays and interviews with established curators, artists and critics on the phenomenon of curatorship in contemporary art by art historian and theorist Beti Žerovc, has been reprinted due to great interest.

Žerovc examines curatorship in its broader social, political and economic contexts, as well as in relation to the profound changes that have taken place in the art field over the last century. She analyses the curator as a figure who appears, evolves, and participates in the institutionalisation of contemporary art and argues that with the curator institutional art – art designed to fit the art institution’s space and needs – achieves its fullest expression.

More about the book and where to order it!